ANDREW MAYFIELD

Who I am

I build because the world is unfinished and automate because time is precious.

While you debate, I'll ship. While you optimise, I'll reimagine. Twenty-one years running B2B SaaS companies has taught me that the best strategy is often the one nobody is willing to try.

At Spikefin and Optimal Workshop, I learned that automation isn't about efficiency; it's about freeing human judgment for problems that actually matter.

Now at Ortomate, I'm betting that AI won't replace product teams—it will expose how little most of them were thinking in the first place.

I live and work from the Kāpiti Coast in New Zealand, where the Pacific reminds us daily that human timescales are a convenient fiction.

What I'm focusing on right now

I encode principles into systems that build themselves.

I write (occasionally) about the patterns I see - particularly how automation changes not just what we do, but how we think. Recent pieces include how documentation becomes infraculture when AI agents join your team, and loops, leaps, and leadership in automation transformation.

Half my time goes to AI advisory and fractional CAO services. Helping leaders structure what they think they want before discovering what they actually need. The other half I'm building (see below), because theory without building is just expensive conversation.

I operate in the gap between what's theoretically optimal and what actually works.

Creative projects

These projects are an exploration of today's possibilities.

Some have graduated to join the Ortomate AI product suite.

You may find 🪲, 🤖, and 💡.